Case Study — Bluewin / Paléo
The Paléo Festival of Nyon is the largest Swiss open-air festival, and one of the most significant musical events in Europe. Every summer it draws mass media coverage from across the continent — but most of it is generic, wire-fed, and interchangeable.
Bluewin.ch, the Swisscom information portal and one of Switzerland's most visited websites, wanted something different: a specialist, francophone journalist on the ground — present at every press conference, representing Bluewin, and producing exclusive daily video interviews with the artists performing at Paléo.
"A good way to show that the media was interested in this major musical event, and also to propose exclusive, high-quality videos to the public."
AllTheContent sent a specialist francophone journalist from its network directly to the Paléo Festival. Present at every press conference and representing Bluewin on-site, the journalist produced one exclusive video interview per day — delivered to Bluewin's editorial team for same-day or next-morning publication.
Each interview gave Bluewin a unique content asset: an intimate, exclusive conversation with a major performing artist, published while the festival was still ongoing — generating audience engagement at exactly the right moment.
Six exclusive interviews produced for Bluewin — Arno, Chinese Man, Christine and the Queens, Charlie Winston, Luce, Fauve · allthecontent.com
One interview per day, from the festival floor to Bluewin's servers — ready to publish.
Bluewin was able to publish a fresh, exclusive interview every day throughout the festival — differentiating itself from competitors with wire-fed content. The series positioned Bluewin as a genuine media presence at Switzerland's biggest musical event.
All six interviews were published on Bluewin.ch during the festival.
This case demonstrates AllTheContent's ability to deploy specialist talent from its 1,950+ professional network on assignment — acting as an invisible extension of the client's editorial team, on the ground, at short notice.