Case Study — Reuters News
With its rich network of 2,600 journalists, Reuters News — the global leader in information — provides two types of services: a raw product for major media companies, and a "ready to publish" product for electronic media and firms, covering topics from high-tech and finance to entertainment and light news.
In video, this offer was available exclusively in English. Reuters News concluded a partnership with AllTheContent to enable video localisation for relevant European and Latin American markets.
The challenge was finding a unique combination: video skills, localisation capabilities, a functional turnaround measured in hours, strong journalism experience — and ethical guarantees aligned with Reuters' editorial standards.
"The challenge was to find a unique combination of video skills, localisation capabilities, a functional turn around, and a strong journalism experience with ethical guarantees."
ATC and Reuters joined forces to tap this market opportunity. Thanks to its multidisciplinary services and its network of translators and professional voice-over artists, ATC delivers high-quality locally dubbed videos within a couple of hours of reception — a turnaround that works at broadcast speed.
The dubbed videos were delivered at broadcast quality, in compliance with Reuters' technical specifications — enabling Reuters News to sell its video content directly in French and Brazilian Portuguese markets without any local production infrastructure.
Two localised versions produced by AllTheContent — French and Brazilian Portuguese — available on Vimeo.
This engagement demonstrates AllTheContent's ability to operate as a full technical and editorial production partner — bridging the gap between globally produced content and locally targeted distribution.