Case Study — Wellness & Santé
Since 2001, Wellness & Santé has been a Swiss institution — a magazine providing readers with trusted health and well-being content, with a particular focus on alternative medicine: homoeopathy, aromatherapy, naturopathy and related disciplines. The publication works closely with specialists, researchers and certified practitioners, and has built a significant, loyal subscriber base over nearly two decades.
When a new owner acquired the magazine, both parties agreed that a thorough modernisation was overdue. The publication needed to feel more informative, more aesthetically appealing, and more reader-friendly — without losing the editorial credibility and depth that had made it a trusted voice in Swiss health media.
Beyond the print edition, the new ownership also identified a critical gap: Wellness & Santé had no digital presence — no website, no social media — leaving it invisible to a generation of health-conscious readers who discover content online first.
"The magazine had to be more informative, aesthetically appealing and reader-friendly. In addition, Wellness & Santé required a website and a social media presence."
AllTheContent delivered a comprehensive, three-part solution — transforming Wellness & Santé from a print-only publication with an ageing design into a modern, bilingual, multi-platform media brand available in French and German.
Each issue published simultaneously in French (Wellness & Santé) and German (Wellness & Gesundheit) — same editorial standard, adapted for each audience.
Expert advice, research and practical content across all dimensions of health and wellness.
AllTheContent transformed Wellness & Santé from a single-language, print-only publication into a bilingual, multi-platform media brand — with a modern magazine identity, a dynamic website, and an active social media presence that engages health-conscious Swiss readers wherever they are.
The partnership gives the new ownership a single, fully-managed editorial partner covering every aspect of the brand's content production — from specialist interviews and image selection to digital publishing and social media video — all maintaining the editorial integrity and expertise that defines Wellness & Santé.
"AllTheContent provides high-quality images and is responsible for the editorial management and the digital presence."
This engagement is a full-spectrum media management partnership — AllTheContent acts as the complete editorial, design and digital team for Wellness & Santé, delivering every issue and every digital touchpoint as a seamless extension of the brand.